Speed is online retail's new frontier (Chicago Tribune)[direct access]
A Visit from Mondelez International’s Irene Rosenfeld
Blackberry and Best Buy: Two Super Bowl Ad Fumbles
Walmart ads a glimpse of Facebook's future
Why Wal-Mart Likes Facebook, at Least During the Holidays
How Much Is a Twinkie Worth?
Two Questions Haunting J.C. Penney
Why an Amazon Phone Makes Sense … for Amazon
Can There Ever Be a Fair Price? Why Jcpenney's Strategy Backfired
Could Facebook Become the New Coke?
Why Everyday Low Pricing Might Not Fit J.C. Penney
Why Everyone Wants a Piece of Facebook’s IPO: Insights From Behavioral Economics
Why Apple's E-Book Pricing Model Might Not Be Unfair
Rethinking Gillette’s Pricing With Dollar Shave's Disruptive Innovation
What’s in a Name? Krafting the Mondelez Brand
Solving the iPad Name Conundrum
Can JC Penney Become 'America's Favorite Store?
Why Facebook Is A Threat To Lifestyle Brands
Pros and Cons: Should You Embrace Lifestyle Branding?
Why smart colleges keep tuition high and promise the aid to cut it (The Guardian)
Why AT&T is Talking About Texting and Driving (The New Yorker)
Sometimes, We Want Prices to Fool Us (The New York Times)
Attention JC Penney Shoppers, Look Out for the Return of 'Sales Galore' (Time)
Customers Will Pay More for Less (Harvard Business Review)
JC Penney’s Epic Rebranding Fail (Forbes)
Penney to go back to calling a sale a sale (Chicago Tribune)
JCPenney Fair Pricing (TheStreet)
Doing Well by Doing Good: The Benevolent Halo of Social Goodwill (American Marketing Association)
Wherefore art thou 'iPad'? (LA Times)
Expensive Things Seem Less Valuable If They're Bundled with Cheap Items (Harvard Business Review)
Stores play with our hearts, wallets on Valentine's Day (MSNBC)
Airlines worry that truth in fares could scare away passengers (Chicago Tribune)