Marketing Mentor is an AI-based guide that offers strategic marketing advice. It can answer general marketing questions such as, “How do I write a marketing plan?” “How do I identify my target customers?” “What factors should I consider when setting the price for my product?” and “What is brand power?”

Think of Marketing Mentor as an AI marketing expert, offering insights tailored to your specific challenges. It draws its core knowledge from the marketing, branding, and consumer behavior textbooks I’ve written over time. It is a superior alternative to Wikipedia, arbitrary internet searches, and the generic ChatGPT, which often yield randomly selected and sometimes inaccurate information from unverified sources.

Marketing Mentor can answer marketing-related questions only; if a question falls outside its knowledge base, it will let you know. It is a beta version – sometimes you might have to repeat the question or ask ChatGPT to think harder to get the answer.