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Beleza Natural: Marketing Strategies for Empowering Social Change (2017)

Miele Hong Kong: Marketing Strategies for Building Global Brands (2016)

Puma Social: Marketing Strategies for Building Lifestyle Brands (2015)

Golden Island Jerky: Orchestrating a New Product Launch (2015)

DuraMax: The Product Improvement Nobody Wanted (2008)

Gillette Fusion: Building a $1Billion Brand (2007)

Universal Press Pricing Dilemma (2007)

DryClean Express: Managing Dissatisfied Customers (2007)

Calyx Flowers: Managing Profitable Growth (2007)

Datril: Pioneering the Acetaminophen Market (2007)

Iridium Satellite Phone: When the Pioneer Fails (2001)

The Introduction of the New Coke (1998)