SPEAKING AND CONSULTING

+ Speaking. Professor Chernev speaks on a broad range of topics related to marketing, brand management, behavioral science, and consumer behavior.

+ Consulting. Professor Chernev advises companies on strategic issues including gaining and defending market share, marketing planning, building strong brands, designing meaningful customer experiences, and consumer behavior. His clients include Google, Oakley, Microsoft, Walmart, Havas, AXA, AbbVie, AstraZeneca, Polen Capital, and the Consumer Financial Protection Bureau.

+ Subject matter expert. Dr. Chernev serves as an expert witness on issues related to consumer behavior, intellectual property, brand power, marketing management. His clients include Sidley Austin LLC; the International Centre for Settlement of Investment Disputes at the World Bank; Calfee, Halter & Griswold LLP; and Dickinson Wright LLC.