Strategic Marketing Management: Theory and Practice

Strategic Marketing Management: Theory and Practice is a foundational marketing management and marketing strategy textbook. It outlines the essentials of marketing theory; delineates an overarching framework for marketing analysis, planning, and management; and offers a structured approach to identifying, understanding, and solving marketing problems. This book delineates a practical approach for articulating sound marketing strategies to guide decisions involving product and service design, branding, pricing, sales promotion, communication, and distribution. This is a comprehensive text designed for advanced undergraduate, MBA, and executive MBA programs.

Published January 2019 | ISBN: 9781936572588
Hardcover: Amazon | Barnes & Noble
eBook: Kindle | Google Books
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Individual book chapters in e-book format:

  • Marketing as a Business Discipline (Chapter 1) Amazon | Apple | Google
  • Marketing Strategy and Tactics (Chapter 2) Amazon | Apple | Google
  • Marketing Planning and Management (Chapter 3) Amazon | Apple | Google
  • Understanding Customers (Chapter 4) Amazon | Apple | Google
  • Gathering Market Insights (Chapter 5) Amazon | Apple | Google
  • Identifying Target Customers (Chapter 6) Amazon | Apple | Google
  • Developing a Customer Value Proposition (Chapter 7) Amazon | Apple | Google
  • Creating Company Value (Chapter 8) Amazon | Apple | Google
  • Managing Products (Chapter 9) Amazon | Apple | Google
  • Managing Services (Chapter 10) Amazon | Apple | Google
  • Managing Brands (Chapter 11) Amazon | Apple | Google
  • Managing Price (Chapter 12) Amazon | Apple | Google
  • Managing Incentives (Chapter 13) Amazon | Apple | Google
  • Managing Communication (Chapter 14) Amazon | Apple | Google
  • Personal Selling (Chapter 15) Amazon | Apple | Google
  • Managing Distribution Channels (Chapter 16) Amazon | Apple | Google
  • Retail Management (Chapter 17) Amazon | Apple | Google
  • Gaining and Defending Market Position (Chapter 18) Amazon | Apple | Google
  • Developing New Market Offerings (Chapter 19) Amazon | Apple | Google
  • Customer Relationship Management (Chapter 20) Amazon | Apple | Google
  • Segmentation and Targeting Workbook (Appendix A) Amazon | Apple | Google
  • The Business Model Workbook (Appendix B) Amazon | Apple | Google
  • Sample Marketing Plans (Appendix C) Amazon | Apple | Google