Strategic Marketing Management

Strategic Marketing Management outlines the essentials of marketing theory and offers a structured approach to identifying, understanding, and solving marketing problems. This book delineates a comprehensive framework for articulating sound marketing strategies to guide business decisions involving product and service design, branding, pricing, sales promotion, communication, and distribution. The concepts, principles, and frameworks advanced in this book apply to a wide range of organizations, from startups to established market leaders, from packaged-goods manufacturers to value-added service providers, from nonprofit entities to for-profit corporations.

Current edition: Ninth (January 2018) | ISBN: 9781936572502 | List price: $49.95 (paperback) | $130 (hardcover)

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Download book figures: Keynote | PowerPoint (copyrighted materials)

Past edition: Eighth (June 2014) | ISBN: 9781936572199

Buy paperback: Amazon.com | Barnes&Noble 
Buy eBook: iTunes | iTunes (volume purchase program) | GoogleBooks | GoogleBooks (volume purchase program) | e-Book mall | use iTunes promotional code
Buy international editions: Chinese | Chinese (GoogleBooks)