Marketing Mentor is a ChatGPT-powered expert that delivers strategic advice to guide managers through key marketing decisions. Built on decades of proven marketing, branding, and consumer behavior knowledge, it offers a structured approach to solving common marketing challenges.

Developed by Alexander Chernev, professor of marketing at the Kellogg School of Management at Northwestern University, it can answer general questions such as: How do I identify my target customers? What factors should I consider when pricing my product? What is the difference between brand power and brand equity? How do I write a marketing plan? It can also tailor this expertise to your specific problem.

Marketing Mentor is superior to sources such as Wikipedia, which often contain randomly selected and sometimes inaccurate information from contributors with questionable expertise. It is also superior to generic AI models, which typically compile surface-level content in bullet points without a cohesive framework. Moreover, because much of the online marketing content has been created by contributors without in-depth marketing knowledge, the body of information used by general AI models is often flawed, resulting in incorrect responses.

This is a beta version of the model and may not always provide the most optimal answer. It is not intended to deliver current market data but is instead designed to help you make better marketing decisions and ultimately provide your business with a competitive edge.

Click here to use it