Teaching

Professor Chernev teaches in the MBA, Executive MBA, PhD, and executive education programs at the Kellogg School of Management and has received numerous teaching accolades, including the Top Executive MBA Professor Award fifteen times.

+ Strategic Marketing Management is a foundational course within the Kellogg Executive MBA program. By blending theoretical frameworks with practical case studies, it offers insights into how to effectively craft, implement, and evaluate winning marketing strategies.

+ Strategic Brand Management is one of the most popular elective courses in the Kellogg Executive MBA program. It aims to deepen the understanding of branding principles and help build strong brands.

+ Leading with Behavioral Science is an online open-enrollment course that blends psychology, behavioral economics, and decision science to help companies deliver meaningful customer experiences (click here for additional information).

+ Kellogg on Branding is an open-enrollment course that outlines the key strategies for building strong brands. Taught with colleagues from the Kellogg School of Management (click here for additional information).