The Business Model provides a structured approach to identifying market opportunities and developing breakthrough business models. It explains the key principles of business model generation, introduces a value-based framework for creating viable new offerings, and offers practical tools for crafting a compelling value proposition that drives market success. Clear, actionable, and concise, this book serves as an essential reference and guide for anyone aiming to succeed in the market—from entrepreneurs to experienced managers, from senior executives to product designers, and from those launching new offerings to those enhancing existing ones.

Book Information
Published March 2017 | ISBN: 9781936572458 | ISBN: 9781936572663 (ebook) | Permissions can be obtained from Copyright.com, Study.Net, and Cerebellum Press
Book: Amazon |Barnes & Noble
E-book: Amazon | Apple Books | Google Books | VitalSource

Table of Contents
The Business Model of an Enterprise
The Business Model as a Roadmap for Creating Market Value | The Business Model Framework | The Target Market | The Value Proposition | The Market Offering | The Market Value Map | Business Model Archetypes
Business Model Generation
The Path to Success | Idea Discovery | Concept Development | Business Model Design | Business Model | Implementation
The Business Model Toolbox
Identifying Target Customers | Creating a Competitive Advantage | Developing a Positioning Statement | Defining the Profit Formula | Writing a Business Plan
Business Model Examples
Five Billion-Dollar Startups | Dollar Shave Club: Disrupting the Grooming Industry | Warby Parker: Building a Lifestyle Brand | Nest Labs: Designing the Connected Home | Uber: Creating the Perfect Ride | Zenefits: Managing Employee Benefits for the Small Business