Strategic Brand Management outlines a systematic approach to understanding the key principles of building strong brands. This book offers a cohesive framework for brand management, highlighting the distinct role of brands in creating market value. Topics covered include crafting a compelling value proposition, designing brand attributes, developing impactful communication campaigns, managing brand portfolios, cobranding, brand repositioning, managing brands over time, protecting the brand, measuring brand impact, and creating a strategic brand management plan. Clear, concise, and practical, Strategic Brand Management is the definitive text on building strong brands.

Book Information
Published January 2025 (4th edition) | ISBN: 9781936572861 (paperback) | 9781936572878 (hardcover) | ISBN: 9781936572861 (ebook) | Permissions can be obtained from Copyright.com, Study.Net, and Cerebellum Press
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Table of Contents
Strategic Brand Management contains ten chapters organized into four main sections as follows:

• Part I: The Framework for Brand Management
  Brands and Brand Management (Chapter 1)
  Brands as a Tool for Creating Value (Chapter 2)
• Part II: Building the Brand
  Developing the Brand Strategy (Chapter 3)
  Designing the Brand (Chapter 4)
  Communicating the Brand (Chapter 5)
• Part III: Growing the Brand
  Crafting the Brand Architecture (Chapter 6)
  Managing Brands Over Time (Chapter 7)
  Protecting the Brand (Chapter 8)
• Part IV: Brand Analysis and Planning
  Evaluating Brand Impact (Chapter 9)
  Developing a Strategic Brand Management Plan (Chapter 10)