Marketing Management: Theory and Practice is a foundational marketing management and marketing strategy textbook. It outlines the essentials of marketing theory; delineates an overarching framework for marketing analysis, planning, and management; and offers a structured approach to identifying, understanding, and solving marketing problems. This book delineates a practical approach for articulating sound marketing strategies to guide decisions involving product and service design, branding, pricing, sales promotion, communication, and distribution. This is a comprehensive text designed for advanced undergraduate, MBA, and executive MBA programs.

Book Information
Published January 2019 | ISBN: 9781936572588
Hardcover: Amazon | Barnes & Noble
eBook: Apple Books | Google Books
Bookstores can place orders with Ingram or Cerebellum Press at sales@cerebellumprtess.com
Permissions can be obtained from Copyright.com, Study.Net, and Cerebellum Press
Instructors can request a desk copy from Cerebellum Press at sales@cerebellumprtess.com

Download Book Figures
– Core Marketing Concepts and Frameworks: Keynote | Powerpoint
– Understanding the Market: Keynote | Powerpoint
– Developing a Marketing Strategy: Keynote | Powerpoint
– Designing the Market Offering: Keynote | Powerpoint
– Communicating and Delivering the Market Offering: Keynote | Powerpoint
– Managing Growth: Keynote | Powerpoint
– Marketing Toolbox: Keynote | Powerpoint

Table of Contents
Strategic Marketing Management: Theory and Practice contains twenty chapters and three appendixes organized into eight main sections. The table of contents and links to digital versions of individual chapters are below:

• Part I: The Framework for Marketing Management
  Marketing as a Business Discipline (Chapter 1)
  Marketing Strategy and Tactics (Chapter 2)
  Marketing Planning and Management (Chapter 3) 
• Part II: Understanding the Market 
  Understanding Customers (Chapter 4) 
  Gathering Market Insights (Chapter 5) 
• Part III: Developing a Marketing Strategy
  Identifying Target Customers (Chapter 6)
  Developing a Customer Value Proposition (Chapter 7)
  Creating Company Value (Chapter 8) 
• Part IV: Designing Value
  Managing Products (Chapter 9)
  Managing Services (Chapter 10)
  Managing Brands (Chapter 11)
  Managing Price (Chapter 12)
  Managing Incentives (Chapter 13) 
• Part V: Communicating Value
  Managing Communication (Chapter 14)
  Personal Selling (Chapter 15)
• Part VI: Delivering Value
  Managing Distribution Channels (Chapter 16)
  Retail Management (Chapter 17) 
• Part VII: Managing Growth
• Developing New Market Offerings (Chapter 18)
• Gaining and Defending Market Position (Chapter 19) 
• Managing Product Lines (Chapter 20)
• Customer Relationship Management (Chapter 21)
• Part VIII: Marketing Toolbox
  Segmentation and Targeting Workbook (Chapter 22)
  The Business Model Workbook (Chapter 23)
  Sample Marketing Plans (Chapter 24) 

Prior Editions
First Edition, January 2019 | ISBN: 9781936572588