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AChernev

Blog

P&G’s Plan to Ditch Half Its Brands Is Not as Strange as You Think

Why Gillette’s New Razor Is Good for Procter & Gamble

Super Bowl Ads: The Good, the Weird, and the Ugly

Speed is online retail’s new frontier

A Visit from Mondelez International’s Irene Rosenfeld

Blackberry and Best Buy: Two Super Bowl Ad Fumbles

Walmart ads a glimpse of Facebook’s future

Why Wal-Mart Likes Facebook, at Least During the Holidays

How Much Is a Twinkie Worth?

Two Questions Haunting J.C. Penney

Why an Amazon Phone Makes Sense … for Amazon

 

Can There Ever Be a Fair Price? Why Jcpenney’s Strategy Backfired

Could Facebook Become the New Coke?

Why Everyday Low Pricing Might Not Fit J.C. Penney

Why Everyone Wants a Piece of Facebook’s IPO: Insights From Behavioral Economics

Why Apple’s E-Book Pricing Model Might Not Be Unfair

Rethinking Gillette’s Pricing With Dollar Shave’s Disruptive Innovation

What’s in a Name? Krafting the Mondelez Brand

Solving the iPad Name Conundrum

Can JC Penney Become ‘America’s Favorite Store?

Why Facebook Is A Threat To Lifestyle Brands

Pros and Cons: Should You Embrace Lifestyle Branding?

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© 2020 Alexander Chernev