Strategic Brand Management presents a systematic approach to understanding the core principles of building strong brands. It provides a cohesive framework for brand management, highlighting the unique role brands play in creating value for both customers and companies. Key topics include developing a compelling value proposition, defining brand attributes, creating effective communication campaigns, managing brand portfolios, cobranding, repositioning, sustaining brands over time, brand protection, measuring brand performance, and developing a strategic brand management plan. Clear, concise, and practical, Strategic Brand Management is the definitive guide to building strong brands.

Book Information
Published January 2025 (4th edition) | ISBN: 9781936572861 (paperback) | 9781936572878 (hardcover) | ISBN: 9781936572861 (ebook) | Permissions can be obtained from Copyright.com, Study.Net, and Cerebellum Press
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Audiobook: Audible | Companion PDF file
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Table of Contents
Part One: The Framework for Brand Management
– Brands and Brand Management (Chapter 1)
– Brands as a Tool for Creating Value (Chapter 2)
Part Two: Building the Brand
– Developing the Brand Strategy (Chapter 3)
– Designing the Brand (Chapter 4)
– Communicating the Brand (Chapter 5)
Part Three: Growing the Brand
– Crafting the Brand Architecture (Chapter 6)
– Managing Brands Over Time (Chapter 7)
– Protecting the Brand (Chapter 8)
Part Four: Brand Analysis and Planning
– Evaluating Brand Impact (Chapter 9)
– Developing a Strategic Brand Management Plan (Chapter 10)