In The News

How to Sell Your Business–and Keep It Too (Inc.)

How Co Mastered the Four Ps (BoF)

Baez, Schwarber help companies bask in Cubs World Series glow (Chicago Tribune)

How big box stores look to hook college students – for life (Chicago Tribune)

Will food shoppers really seek out GMO information using QR codes? (Chicago Tribune)

Why Uber’s New Logo Is a Mistake (Fortune)

Epson Is About to Solve the Most Annoying Problem With Inkjet Printers (Bloomberg)

12 Books From Which to Build a DIY MBA for the 2020 Leader (Inc.)

How Consumers Understand (and Misunderstand) Pricing Cues (Harvard Business Review)

Chunky or Smooth? Retailer and Distributor Value-Based Pricing in Action (Wiglaf Journal)

A Campaign to Pique the Interest of Those Who Revel in a Deal (New York Times)

Amazon’s Fire Phone: A Compulsive Shopper’s Worst Nightmare?

Pop-up shops are becoming more permanent (Fortune)

Cable Customers Chafe at Merger of Low-Rated Companies (Bloomberg)

Inside Five Businesses that Let Customers Name Their Own Price (Fast Company)

Lifestyle Branding: The New Frontier of Competitive Differentiation (Marketing Science Institute)

Why smart colleges keep tuition high and promise the aid to cut it (The Guardian)

Why AT&T is Talking About Texting and Driving (The New Yorker)

Sometimes, We Want Prices to Fool Us
(The New York Times)

Attention JC Penney Shoppers, Look Out for the Return of ‘Sales Galore’ (Time)

Customers Will Pay More for Less (Harvard Business Review)

JC Penney’s Epic Rebranding Fail