Strategic Marketing Management: Theory and Practice is a foundational marketing management and marketing strategy textbook. It outlines the essentials of marketing theory; delineates an overarching framework for marketing analysis, planning, and management; and offers a structured approach to identifying, understanding, and solving marketing problems. This book delineates a practical approach for articulating sound marketing strategies to guide decisions involving product and service design, branding, pricing, sales promotion, communication, and distribution. This is a comprehensive text designed for advanced undergraduate, MBA, and executive MBA programs.

Book Information
Published January 2019 | ISBN: 9781936572588
Hardcover: Amazon | Barnes & Noble
eBook: Apple Books | Google Books
Bookstores can place orders with Ingram or Cerebellum Press at sales@cerebellumprtess.com
Permissions can be obtained from Copyright.com, Study.Net, XanEdu, and Cerebellum Press
Instructors can request a desk copy from Cerebellum Press at sales@cerebellumprtess.com

Download Book Figures
– Core Marketing Concepts and Frameworks: Keynote | Powerpoint
– Understanding the Market: Keynote | Powerpoint
– Developing a Marketing Strategy: Keynote | Powerpoint
– Designing the Market Offering: Keynote | Powerpoint
– Communicating and Delivering the Market Offering: Keynote | Powerpoint
– Managing Growth: Keynote | Powerpoint
– Marketing Toolbox: Keynote | Powerpoint

Table of Contents
Strategic Marketing Management: Theory and Practicecontains twenty chapters and three appendixes organized into eight main sections. The table of contents and links to digital versions of individual chapters are below:

• Part I: The Framework for Marketing Management
  Marketing as a Business Discipline (Chapter 1) Amazon |  Google
  Marketing Strategy and Tactics (Chapter 2) Amazon | Google
  Marketing Planning and Management (Chapter 3) Amazon | Google
• Part II: Understanding the Market 
  Understanding Customers (Chapter 4) Amazon | Google
  Gathering Market Insights (Chapter 5) Amazon | Google
• Part III: Developing a Marketing Strategy
  Identifying Target Customers (Chapter 6) Amazon | Google
  Developing a Customer Value Proposition (Chapter 7) Amazon | Google
  Creating Company Value (Chapter 8) Amazon | Google
• Part IV: Designing Value
  Managing Products (Chapter 9) Amazon | Google
  Managing Services (Chapter 10) Amazon | Google
  Managing Brands (Chapter 11) Amazon | Google
  Managing Price (Chapter 12) Amazon | Google
  Managing Incentives (Chapter 13) Amazon | Google
• Part V: Communicating Value
  Managing Communication (Chapter 14) Amazon | Google
  Personal Selling (Chapter 15) Amazon | Google
• Part VI: Delivering Value
  Managing Distribution Channels (Chapter 16) Amazon | Google
  Retail Management (Chapter 17) Amazon | Google
• Part VII: Managing Growth
  Gaining and Defending Market Position (Chapter 18) Amazon | Google
  Developing New Market Offerings (Chapter 19) Amazon | Google
  Customer Relationship Management (Chapter 20) Amazon | Google
• Part VIII: Marketing Toolbox
  Segmentation and Targeting Workbook (Appendix A) Amazon | Google
  The Business Model Workbook (Appendix B) Amazon | Google
  Sample Marketing Plans (Appendix C) Amazon | Google